CHERY, the trailblazing automotive brand, held its highly successful 2023 Tech Day on October 16 in Wuhu, China, as part of its inaugural International User Summit. With the theme of ‘Accessible Innovation’, the event showcased CHERY’s impressive advancements in technology and global expansion, highlighting the brand’s continuous pursuit of strategic technological progress and recent achievements.
Drawing a crowd of over 600 participants from more than 30 countries, CHERY’s first grand technological symposium saw the attendance of media representatives, government officials, university experts, and CHERY’s local and international stakeholders. For the past 26 years, since its inception, CHERY has consistently displayed its commitment to innovation through exhibitions on hybrid and electric vehicles, as well as overseas technologies.
During the event, Yin Tongyue, secretary of the party committee and chairman of CHERY Holding Group Co. Ltd, emphasized, “Our objective is to establish a robust and thriving innovative ecosystem with a strong core. CHERY is not only dedicated to cultivating talent internally but also consistently attracting top experts from around the world.” Tongyue particularly highlighted CHERY’s focus on product innovation, with a specific emphasis on creating refined product lines that are unique, tasteful, and high-quality. He added, “Our aim is to build a reputation for excellence that speaks for itself, making a significant impact with our efforts.”
With a global user base exceeding 12 million across 80 countries, CHERY’s brand recognition has skyrocketed by 300 percent, with a recommendation rate surpassing 60 percent. Over the past four years, CHERY has achieved an impressive compound growth rate of up to 91 percent. Zhang Shengshan, assistant general manager of CHERY and executive vice-president of CHERY International, stated that users now perceive CHERY not only as ‘economic’ and ‘reliable’ but also as ‘technological’ and ‘stylish’. In 2024, CHERY plans to launch a series of PHEV and BEV models equipped with advanced technology, solidifying its position as a frontrunner in technology and sustainability.
The event also featured testimonials from users in Turkey, Saudi Arabia, and Chile, further emphasizing CHERY’s commitment to user-centric innovation. The ‘2023 CHERY Tech Day’ unveiled the brand’s readiness to lead the future of the automotive industry with a new strategic framework. Simultaneously, as part of CHERY’s global strategy and dedication to philanthropy, the brand announced a significant partnership with UNICEF during its International User Summit.
Through a two-year, $6 million partnership, CHERY and UNICEF will collaborate to support global education programs, with a particular focus on aiding vulnerable children. This partnership comes in response to UNICEF’s findings that 70 percent of 10-year-olds worldwide struggle to read and comprehend basic sentences, a situation exacerbated by the Covid-19 pandemic. The aim of this collaboration is to establish safe and inclusive learning environments for children and adolescents, ensuring equal learning opportunities and employability.
CHERY will contribute to education programs in China, Mexico, South Africa, and Turkey, aligning with UNICEF’s efforts to provide quality education to millions of children. As a brand with a presence in over 80 countries, CHERY regards social responsibility as an integral aspect of its global presence and is committed to humanitarian initiatives. Through its partnership with UNICEF, CHERY hopes to promote children’s education and facilitate social progress.
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