Embed, a leading cashless solutions provider for the family entertainment industry, is urging operators to embrace cashless payments. According to Dan Hudson, Global Head of Sales at Embed, cashless solutions have become even more crucial in the wake of the Covid pandemic. He emphasizes that cashless payments are not only a way to increase revenue, but also a customer expectation. Hudson notes that family entertainment centers (FECs) were slow to adopt digital solutions and were still relying on semi-manual processes when the pandemic hit. As a result, they faced inefficiencies and limitations that affected the consumer experience. Hudson believes that integrated hardware and software solutions, like those offered by Embed, can revolutionize the industry. He highlights the importance of mobile wallet technology in driving revenue and enhancing the guest experience. Furthermore, Embed has partnered with Amazon Web Services (AWS) to develop a business intelligence dashboard called STATS. This solution aims to address the challenges faced by FEC operators during the transition to cashless and digital systems. Hudson praises the collaboration with AWS, highlighting the benefits of accessing clean and easy-to-understand visualizations through the cloud. He also advises FEC operators to stay ahead of consumer preferences by adopting AI, virtual assistants, augmented reality, and virtual reality technologies. Embed continuously invests in technology to differentiate itself from competitors and has an office in Dubai to better serve customers in the region. To showcase its solutions, Embed encourages customers to visit Deal 2023, where they can experience features like STATS and the company’s mobile wallet technology developed in partnership with Apple and Google.
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