Renowned entrepreneur, Joy Alukkas, is preparing to launch his highly anticipated autobiography, “Spreading Joy – How Joyalukkas Became the World’s Favorite Jeweller”. The book will be unveiled on November 5 at 5pm during the Sharjah International Book Fair.
It’s set to be an exciting event as Indian actor Kajol Devgan, the global brand ambassador of Joyalukkas, will be the guest of honor.
HarperCollins is publishing the autobiography, with translations in Malayalam and Arabic underway. It promises valuable insights into leadership, brand-building, and the relentless pursuit of a consistent goal. The book is already creating a buzz in both the literary and business circles, and it is available for purchase online.
The story of Joyalukkas, the world’s largest single-owned jewelry retail chain, began in 1956 and has grown significantly, with stores in 11 countries worldwide. Speaking about the autobiography, Joy Alukkas said, “My autobiography, ‘Spreading Joy’, is dedicated to my father. I hope that my story uplifts each one of you reading it and encourages you to develop a never-give-up attitude. I would like to extend my sincere gratitude to HarperCollins for publishing and distributing the book worldwide.”
Dr Thani Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, praised Joy Alukkas, calling him the “perfect embodiment” of the tireless entrepreneurial spirit that has shaped the country.
Originally from Thrissur in Kerala, Joy Alukkas is credited with modernizing the Indian jewelry retail business globally. Branching out on his own from a family-run business, he disrupted the traditional model of standalone jewelry stores and created a business empire that is now a success in 11 countries around the world.
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