Social media star Niharika NM says in the UAE, “The algorithm works for you, not the other way around”

Internet Sensation Niharika NM’s Meteoric Rise to Stardom
Content creation has become a global phenomenon, and one person who has mastered the art of entertaining millions is Niharika NM. Known for her side-splitting comedy sketches and relatable rant videos, the 26-year-old has captured the hearts of over three million fans across the globe.

Recently, Niharika took the stage at the Sharjah International Book Fair, where she captivated the audience with her insights on content creation. But that’s not all – she also announced her groundbreaking entry into the international entertainment scene by joining the cast of the popular American sitcom “Big Mouth” for its seventh season, available for streaming on Netflix.

In this new role, Niharika will lend her voice to a character inspired by her own personal traits, representing the experiences of Indian teenage girls navigating the complexities of puberty. She will share the screen with A-listers like Megan Thee Stallion, Maya Rudolph, Jordan Peele, Padma Lakshmi, and other exceptional talents.

As we sat down for a chat after her power-packed session at SIBF, Niharika opened up about her journey to stardom. She revealed that her initial foray into comedy was born out of a need to defend herself, using self-deprecating humor to cope with childhood struggles. However, as she grew older, she realized that humor didn’t need to be self-directed, leading to a shift in her perception of comedy.

Navigating the world of social media has not been easy for Niharika, who admits to struggling with negative comments and trolls at a young age. However, she has since learned to brush off the negativity, recognizing that people are judging her content, not her as a person.

Despite her success, Niharika’s journey hasn’t been without its challenges. She faced the choice between pursuing a traditional career at Google or embracing a full-time role as a content creator. Ultimately, she chose the latter, acknowledging that her passion for creating content outweighs the stability of a corporate job.

On the topic of success, Niharika humbly credited her achievements to authenticity and innovation, emphasizing the importance of staying true to oneself in a world dominated by algorithms and trends.

Niharika’s story serves as a testament to the power of perseverance and authenticity, reminding aspiring content creators that success comes to those who stay true to themselves.