Elon Musk, the CEO of X, formerly known as Twitter, recently live-streamed himself playing through a dungeon in the highly anticipated game Diablo IV. This livestream served as a test for X’s ability to handle game streaming. The broadcast lasted for a total of 52 minutes, during which the first part was spent setting up the stream with the assistance of a staff member.
Surprisingly, Musk did not promote the stream on his main account but instead created a new handle specifically for this purpose. The stream attracted a maximum concurrent audience of 1,300 viewers, and by the end of the broadcast, it had reached a total of 20,000 viewers. The chosen account for hosting the stream was named cyb3rgam3r420, showing Musk’s playful side.
The motive behind this gaming experiment goes beyond pure entertainment. Both Musk and X’s CEO, Linda Yaccarino, have been actively working on expanding X’s services beyond its traditional social media features. They aim to transform the platform into a multifaceted service that includes feature-length videos, payments, and now game streaming. Musk mentioned that setting up the game streaming feature was complex, but he expressed his excitement that it is now available on X.
By streaming the popular game Diablo, Musk is evidently aiming to make a dent in the game-streaming market, which is currently dominated by Amazon’s Twitch. X has recently introduced a system that allows paying subscribers to share in the ad revenue generated by their posts. This feature could potentially entice Twitch streamers who have become frustrated with the monetization policies of the Amazon platform.
It is clear that Musk’s foray into game streaming is not only a test of X’s capabilities but also a strategic move to compete with established players in the industry. With X’s expanding range of services and the innovative strategies implemented by Musk, the platform may soon become a force to be reckoned with in the realm of game streaming.
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